I have an idea...
I hope this doesn't sound silly.
It's like Myspace, only you set up profiles for people that need help.
You can see their picture(maybe picture isn't a good idea for security reasons) and description of what they need, and maybe have a 'bucket' you can watch grow to the amount needed with online donations.
It would personalize it, and make it fun.
Hi Kelly, I am the ECC for our company and we have had many different activities to help raise $$ for United Way, we do an executive dunk booth, Corn Hole tournaments, ( pay to register your team) food drives that raise $, and this year we are doing a book drive/sale. Bring in your old books, and sell them, this way you get rid of your old books and have a chance to buy new, for $1. $5 for hardback. Good luck